The Heart Behind Artisan Journeys

Meet Sofia Lang

As the founder of Artisan Private Travels, Holly Axelrad brings over 15 years of luxury hospitality expertise and global insight into every itinerary she designs. Before transitioning into private travel planning, Holly lived in Hong Kong and worked closely with iconic hotels across Asia-Pacific, the Maldives, and Africa—creating compelling narratives and developing a deep understanding of what truly makes a journey unforgettable.

Her extensive experience allowed her to personally visit many of these breathtaking destinations, and today, she’s passionate about sharing that knowledge with her clients—curating trips that are not only seamless and luxurious but rich in cultural discovery and personal meaning.

Your Expert in Tailored Travel

Every traveler is unique. Holly takes the time to understand your interests, preferences, and pace—curating fully personalized itineraries that go far beyond the standard brochure. From flights and five-star stays to hidden gems and immersive local experiences, she handles every detail with care to ensure a seamless and enriching journey.

Whether you dream of exploring hidden temples in Cambodia, lounging on Maldivian shores, diving into Japan’s seasonal delights, or uncovering gems in Australasia, Greater China, and Africa—Holly’s first-hand knowledge and global insight make your travel experience effortlessly refined and deeply personal.

Family Beach Holidays

Planning a family vacation can be overwhelming—but it doesn’t have to be. As a mother of three, Holly understands both the joys and the logistical challenges of traveling with children. She takes the stress out of planning, coordinating every detail from accommodations and flights to age-appropriate activities and downtime that works for the whole family.

Whether you’re dreaming of sun-drenched beach days, cultural outings that entertain all ages, or simply time to reconnect without the chaos, Holly ensures your family’s experience is smooth, memorable, and filled with joy. The result is a truly effortless escape that leaves lasting impressions for every member of the family.

Wellness & Wellbeing

Holly’s time living in Asia deeply shaped her understanding of wellness—not just as a luxury, but as a lifestyle. Drawing from this insight, she designs itineraries that prioritize balance, self-care, and meaningful rejuvenation. Whether it’s forest bathing in the Dolomites or sunrise meditation in Bali, her journeys reconnect you to what matters most.

From spa immersions and holistic retreats to tailored experiences in yoga, mindfulness, or traditional healing therapies, Holly partners with renowned wellness practitioners and luxury resorts to create peaceful, intentional travel designed to restore and inspire.

Luxury Honeymoons

Celebrate your love story with a tailor-made journey that blends romance, elegance, and adventure. From private villas in the Maldives to cultural escapes in Japan or safaris under the stars, Holly curates seamless, unforgettable honeymoons designed entirely around you.